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Posts Tagged ‘Permission Marketing’

6 steps to valuable Internet content (unabridged)

June 17th, 2009 No comments

6 steps to valuable Internet Content important notice: this is the unabridged version of a post first published on bnet.co.uk After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing ) and those who followed in his footsteps, Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way to engage with customers ( re Forrester’s Laura Ramos’s report on why Marketers, even in B2B

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6 steps to valuable Internet content (unabridged)

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